CheeseCeller appointed me for the design and brand development of their Farmhouse brand (above) of hand cut cheeses. The team wanted a very pastoral and rustic looking design which incorporated the values of their Farmhouse brand. I created a hand-cut deli style label design which had a rural dairy farm feel to it. The designs were developed and adapted for both the round cheese blocks as well as triangular slices. CheeseCeller were very impressed with the results and commissioned me to design a label for their foodservice tubs. I then created and produced a wraparound label to be used on their transparent foodservice tubs shown (left).

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